A well-established, mid-sized IT services company found itself grappling with persistent and serious email deliverability problems. Crucial business communications — including client updates, project deliverables, and financial documents such as invoices — were either not reaching recipients or were being routed directly to spam folders. This issue disrupted business continuity, led to delayed client responses and payments, and began to erode long-standing client trust.
The Challenges
A comprehensive investigation revealed that the root cause lay in improper configurations of email authentication protocols, specifically SPF, DKIM, and DMARC. Without proper domain authentication in place, the organization’s email traffic was being flagged as suspicious by major service providers like Gmail, Outlook, and Yahoo.
Key challenges identified included:
- Legitimate emails being flagged as spam or outright rejected.
- High bounce rates, leading to deteriorating sender reputation.
- Incomplete or misconfigured SPF, DKIM, and DMARC records.
- Growing vulnerability to spoofing and impersonation attacks due to a lack of proper domain authentication.
These problems not only impacted operational efficiency but also posed serious risks to the company’s brand reputation, client confidence, and overall security posture.
The Solution
To address these critical issues, the company partnered with EasyDMARC, a leading platform for domain protection and email security. EasyDMARC delivered a comprehensive, phased approach to fully remediate the problem and safeguard the organization’s email communications.
Key Steps Implemented:
- Conducted a detailed domain audit using EasyDMARC’s advanced tools to uncover vulnerabilities and misconfigurations.
- Correctly configured and optimized SPF, DKIM, and DMARC records to establish proper domain authentication.
- Ensured full alignment of authentication records with all third-party email services in use.
- Enabled continuous monitoring through EasyDMARC’s detailed reporting dashboards to track email flow, authentication status, and unauthorized sending sources.
- Applied a phased enforcement of DMARC policy — starting from‘none’, moving to ‘quarantine’, and ultimately reaching a strict ‘reject’ policy to fully block fraudulent email activity.
- Provided ongoing support and expert guidance to ensure the domain remained secure and compliant.
The Results
Within a matter of weeks, the company experienced significant and measurable improvements across key areas of its email communication strategy:
- Email Deliverability Increased by 98% — Business-critical emails consistently reached recipients’ primary inboxes.
- Open Rates Rose by 25% — Improved placement led to higher client engagement and faster responses.
- Spam Flagging Eliminated — Legitimate emails no longer flagged as spam by major providers.
- Domain Security Enhanced — Full protection against spoofing, phishing, and impersonation attempts.
- Strengthened Domain Reputation — Recognized as a trusted sender by Gmail, Outlook, Yahoo, and other major platforms.
- Client Trust Restored — Communication reliability improved, helping rebuild and maintain client confidence.
Conclusion
Thanks to EasyDMARC’s proactive monitoring, expert guidance, and robust security platform, the company was able to fully resolve its email deliverability challenges. Today, it benefits from secure, reliable, and trusted communication channels, enabling smoother operations, improved client satisfaction, and a fortified brand reputation.
EasyDMARC not only resolved a technical problem but also reinforced the company’s position as a trusted and reliable IT services partner in the digital space.
